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Jerry
Arbittier |
For Immediate Release
TVG SIGNS LETTER OF INTENT TO EXCLUSIVELY USE WEBSURVEYRESEARCH FOR ON-LINE SURVEY RESEARCH
NEW YORK, December 15, 2000 - WebSurveyResearch announced the signing of a Letter of Intent with TVG, a longtime industry leader in healthcare marketing research. TVG will become a Charter Member of WebSurveyResearch and exclusively use the WebSurveyResearch panel of more than 6000 physicians when TVG performs survey research on the Internet.
"We are proud to have TVG become a Charter Member of WebSurveyResearch," said Jerry Arbittier, Managing Director of WebSurveyResearch. "TVG's endorsement provides further verification that our strategy of using the Internet as a source for obtaining marketing research information from professionals is going to be very powerful tool for marketing research firms in the Healthcare industry."
"WebSurveyResearch provides our clients with another modality for obtaining information from physicians," said Gail Keppler, of TVG. Internet surveys have the advantage of speed and economics that allow for larger samples. WebSurveyResearch's unique panel of 6000 physicians and Internet survey development tools permits TVG to offer the benefit of the Internet to our clients."
Under the terms of the Letter of Intent, after WebSurveyResearch provides TVG with the appropriate training and sales information, TVG will immediately have access to their physician panel for performing marketing research. WebSurveyResearch will provide programming expertise to TVG, host the surveys on the Internet and then provide raw data to TVG. The questionnaire design and analysis of data will be performed by TVG. It is expected that TVG will start using the panel during the first quarter of 2001.
Jerry Arbittier continued, "Watching the WebSurveyResearch physician panel obtain such success and starting the development of our nursing, pharmacist and Managed Care panels is very exciting. WebSurveyResearch plans to continue to develop the panel until it hits the targeted size of 30,000 physicians. The TVG commitment will aid us in this development."
About
WebSurveyResearch and WebSurveyMD
WebSurveyResearch, based in New York City, was founded
in 2000 as a subsidiary of Ziment, one of the largest market research
organizations in the nation and a leader in healthcare marketing
research (visit www.ziment.com
for more information).
WebSurveyResearch is an online service that was created to allow rapid, accurate survey research among larger samples of professionals than traditional survey research methods allow. It features the world's largest dedicated research panel of physicians in the form of WebSurveyMD. The following panels are part of the WebSurveyResearch umbrella, WebSurveyMD, WebSurveyRN, WebSurveyPharmacist, WebSurveyMCO, WebSurveyDental, WebSurveyTech and WebSurveyFund. For more information on WebSurveyResearch visit www.websurveyresearch.com.
About
TVG
For
more than two decades, TVG has been providing innovative marketing
services exclusively to the healthcare and pharmaceutical industry.
The company specializes in Qualitative and Quantitative Marketing
Research, Marketing Consulting and Medical Education and Communications.
Their business is helping clients optimize the use of their products
and services in the healthcare marketplace. This often includes
creating programs of integrated research projects that shape product
strategy, produce attribute measurement and forecasting, and create
the launch positioning and message. TVG is a PDI company.