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Lee
Marsh |
For Immediate Release
TOTAL
RESEARCH SIGNS LETTER OF INTENT TO EXCLUSIVELY USE WEBSURVEYRESEARCH
FOR
ON-LINE SURVEY RESEARCH
NEW YORK, February 20, 2001 - WebSurveyResearch the premiere Internet survey company in the healthcare industry and Total Research, a longtime industry leader in healthcare marketing research announced today that they would work together to deliver online surveys to assess marketing research information from physicians and other healthcare professionals.
"We are proud to have Total Research join WebSurveyResearch's group of member companies," said Jerry Arbittier, Managing Director of WebSurveyResearch. "Total's endorsement provides further verification that our strategy of using the Internet as a source for obtaining marketing research information from professionals is going to be a very powerful tool for marketing research firms in the Healthcare industry."
"WebSurveyResearch provides our clients with another avenue for obtaining information from physicians," said Dr. Mark Nissenfeld, President, Global Life Sciences Division of Total Research. "Internet surveys have the advantage of speed and economics that allow for larger samples. WebSurveyResearch's unique panel of over 10,000 physicians permits Total Research to enhance our Internet research offerings to our clients."
Under the terms of the Letter of Intent, Total Research will have immediate access to WebSurveyResearch's physician panel for performing marketing research. Total Research will perform the questionnaire design and analysis of data.
Jerry Arbittier continued, "Watching the WebSurveyResearch physician panel obtain such success and starting the development of our nursing, pharmacist and dental panels is very exciting. The agreement with Total Research will aid WebSurveyResearch with its plans to continue to develop the physician panel until it reaches the initial target size of 30,000 physicians. At that time we will reevaluate if the panel needs to be larger."
About
WebSurveyResearch and WebSurveyMD
WebSurveyResearch, based in New York City, was founded in 2000
as a subsidiary of Ziment, one of the largest market research
organizations in the nation and a leader in healthcare marketing
research (visit www.ziment.com
for more information). Since its formation, WebSurveyResearch
has enlisted an exclusive club of top healthcare marketing research
consultancies including Ziment, TVG and Total Research. This club
will continue to grow until it reaches a limit of ten members.
WebSurveyResearch is an online service that was created to allow rapid, accurate survey research among larger samples of professionals than traditional survey research methods allow. It features the world's largest dedicated research panel of physicians in the form of WebSurveyMD and is forming additional healthcare panels for nurses, pharmacists and dentists. For more information on WebSurveyResearch visit www.websurveyresearch.com.
About
Total Research
Total Research Corporation is a leading full-service custom and
web-enabled marketing organization that provides global marketing
research and marketing services to assist its pharmaceutical and
other clients with the pricing and positioning of new or existing
products, customer loyalty measurements, brand equity and e-commerce
issues, organizational structure and other marketing concerns.
Total Research provides services for its clients by using proprietary
market research and other marketing technologies distributed throughout
various mediums including the Internet. Visit www.totalresearch.com
for more information
This release contains, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, forward-looking statements that are based on management's beliefs and assumptions, current expectations, estimates and projections. Many of the factors that will determine the Company's financial results are beyond the ability of the Company to control or predict. These statements are subject to risks and uncertainties and therefore actual results may differ materially. The Company disclaims any obligation to update any forward-looking statements whether as a result of new information, future events, or otherwise. Important factors and risks that may affect future results are described in the Company's filings with the Securities and Exchange Commission, copies of which are available upon request from the Company's investor-relations department.