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Lee
Marsh |
For Immediate Release
PARAGON
RESEARCH SIGNS LETTER OF INTENT TO EXCLUSIVELY USE WEBSURVEYRESEARCH
FOR
ON-LINE SURVEY RESEARCH
NEW YORK, 2001 - WebSurveyResearch the premiere Internet survey company in the healthcare industry and Paragon Research, a leader in healthcare marketing research announced today that they would work together to deliver online surveys to assess marketing research information from physicians and other healthcare professionals.
"Paragon's reputation for doing high quality marketing research makes them a valuable addition to our membership community," said Jerry Arbittier, Managing Director of WebSurveyResearch. "In just a few months, we have linked forces with Ziment, TVG, Total Research and now Paragon Research. We are well on our way of meeting our marketing goal of forming an exclusive group of 10 strong market research companies for utilizing Internet surveys."
"Paragon Research prides itself on developing and using state of the art methods in designing, executing, and consulting on the results of marketing research for the Pharmaceutical and Healthcare industries," said Dr. Robert Zelnio, President, Paragon Research. "WebSurveyResearch provides our clients with another modality for obtaining information from physicians and other target populations. Internet surveys have the advantage of speed and economics that allow for larger samples and therefore allows Paragon Research to provide new options for our clients."
Under the terms of the Letter of Intent, Paragon Research will have immediate access to WebSurveyResearch's physician panel for performing marketing research. Paragon Research will perform the questionnaire design and analysis of data.
Jerry Arbittier continued, "Watching the WebSurveyResearch physician panel grow to over 10,000 physicians and starting the development of our nursing, pharmacist and dental panels is very exciting. The agreement with Paragon Research will aid WebSurveyResearch with its plans to further develop their panels."
About
WebSurveyResearch and WebSurveyMD
WebSurveyResearch, based in New York City, was founded
in 2000 as a subsidiary of Ziment, one of the largest market research
organizations in the nation and a leader in healthcare marketing
research (visit www.ziment.com
for more information). Since its formation, WebSurveyResearch
has enlisted an exclusive club of top healthcare marketing research
consultancies including Ziment, TVG, Total Research and Paragon
Research. This club will continue to grow until it reaches a limit
of ten members.
WebSurveyResearch is an online service that was created to allow rapid, accurate survey research among larger samples of professionals than traditional survey research methods allow. It features the world's largest dedicated research panel of physicians in the form of WebSurveyMD and is forming additional healthcare panels for nurses, pharmacists and dentists. For more information visit www.websurveyresearch.com.
About
Paragon Research
Paragon Research & Consulting is a leading-edge, full service
consulting firm specializing in market research for the pharmaceutical
and related healthcare industries. Paragon's services include
quantitative, qualitative, and, now, Internet surveys employing
innovative, state-of-the-art designs and methods which enable
our clients make more informed marketing decisions. Paragon Research
will be accessing WebSurveyResearch for Internet surveys in order
to provide marketers with fast, actionable information.
Founded in 1991, Paragon's has dedicated itself to consistently providing the highest quality, most reliable information in the cost effective environment possible. Being seasoned market research professionals with extensive experience in most therapeutic areas, Paragon is well situated to address both complex and routine information needs for our clients. For more information visit www.paragonresearch.com or call one of Paragon's consultants.